There are reasons why the word of God does not reside deeply in our hearts. The soil types describe three categories of problems preventing us from being receptive and productive. One is inattention. Words not heard will not be absorbed. The seed on the path never takes root and grows, and so is available as birdfeed. Many bibles given or bought are never used. Many services preached become a vague memory by the time the line has dissipated.
How attentive are you?
Play a memory game. Talk about attention versus inattention.
When and to what do we give our best attention?